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Digital Marketing Strategy & Planning in the UAE

A clear plan before you spend a dirham.

Right Click builds a practical digital marketing strategy for UAE brands, defining your audience, positioning, channels, budget and goals so every activity has a purpose.

Marketing strategy meeting

What’s Included

What our strategy & planning service includes

Marketing audit

A review of your current channels, content, campaigns and results.

Positioning and messaging

Your key messages, tone of voice and what makes you different.

Audience personas

Clear profiles of the people you want to reach and what they care about.

Channel and content plan

The right platforms, content pillars, formats and posting rhythm.

Budget and roadmap

Where to invest first and a timeline for the next six to twelve months.

KPIs and measurement

The goals and indicators that show whether the strategy is working.

Who It’s For

Is strategy & planning right for you?

Strategy suits businesses starting out online, brands whose marketing is not delivering results and in-house teams that want a clear direction.

How We Work

A clear, measurable process.

STEP 01

Discover

We research your business, market, audience and objectives.

STEP 02

Plan

We agree channels, budgets, creative direction and success measures.

STEP 03

Create & Launch

We produce content and campaigns and manage day-to-day activity.

STEP 04

Measure & Improve

We report on results and optimise for a better return every month.

FAQ

Strategy & Planning: common questions.

An audit, audience and competitor insights, positioning, a channel and content plan, budget recommendations and measurable goals.

Yes. We deliver a practical plan your team can follow, and we can also manage implementation if you prefer.

We recommend a light monthly review of results and a fuller review every quarter.

Yes. Every strategy includes a review of relevant competitors in your sector.

Ready to get started?

Tell us about your goals and we’ll recommend the right strategy & planning plan for you.